And what if you end up going out for lunch or don’t want to reheat that salmon you cooked four days ago? The prepped meals will also cost around $8 per serving, which is not markedly less than grabbing a sandwich or deli salad. Setting aside two full hours to prep four days’ worth of meals may be a smart time investment, but it’s still kind of a long time - especially for those who aren’t very cooking-savvy. Meal prepping is a growing trend and it’s definitely more convenient to get all the ingredients to make four different meals send right to your door.īut even with the prep kits, Blue Apron will still face two big issues: inconvenience and price. So could these meal prep kits finally be a win for the company? I actually think it has a better chance than, say, incorporating Beyond Meat into their menus. So far, none of these have done too much to jump start sales for Blue Apron, which reported a 35 percent slump in Q3 of 2019. So far the company has teamed up with Beyond Meat and Weight Watchers, and last year it even started offering same-day delivery. You have to give Blue Apron kudos - it’s experimented tirelessly to come up with ways to revitalize its struggling business. Blue Apron will expand their availability nationwide later this year. The prep kits are already available to people in select states on the East Coast with a planned delivery date for February 24. The kits don’t come with containers, and the website notes that you’ll need 16 storage vessels to hold your food and sauces (eight large, eight small). They shake out to around $72 per box, or $8.99 per serving. It takes 1.5 to 2 hours to make the components of all the meals, which are meant to be packed away into containers to be reheated or eaten chilled throughout the week.īlue Apron has four prep kit options: Signature, Carb Conscious, Pescetarian and Multi-Cooker. The new kits come with everything you need to prepare four meals for two people (so eight meals in total). Beleaguered meal kit company Blue Apron is making yet another attempt to boost declining sales with a new service: meal prep kits.
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